XPLOR

The XPLOR User Interface (UI) design competition challenged teams to transform a mundane bank statement into a dynamic marketing campaign. My team was composed of talented designers from the Graphic Communication Department at California Polytechnic State University, San Luis Obispo.

We emerged victorious in the 2024 XPLOR design competition at Cal Poly, placing 1st! We clinched the top spot with our innovative redesign of the bank statement for Yes Bank. This win propels us to represent the Cal Poly Graphic Communication Department at the Xplor International finals in Orlando, Florida, this fall!

Throughout a month of intensive effort encompassing design, research, and numerous iterations, we meticulously crafted our pitch, ensuring that every aspect of the challenge was met. Our goal was to transform the bank statement into a more functional and visually appealing document while seizing the opportunity to enhance its marketing potential.

Central to our strategy were considerations of branding consistency and careful attention to printing production standards. These priorities underscored our commitment to excellence as we prepared for the competition.